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Off Hours

BRAND WORLD / DIGITAL / ART DIRECTION

Overhead view of a swimmer floating in a turquoise pool at golden hour

An invitation to do a little less. A hospitality concept that trades the busy itinerary for the pleasure of being somewhere else.

THE CREATIVE DIRECTION

After hours. Before ordinary.

The question.

Create a hospitality concept for people who want an actual break, not another itinerary. Make doing less feel like a deliberate choice.

Our response.

Let water, open space and direct language carry the idea. The visual system pairs close-cropped photography with unhurried layouts and a small set of invitations: arrive, switch off, stay a little longer.

ONE IDEA. OUT IN THE WORLD.

Concept campaign identity in a physical setting

01 / ARRIVE. Cobalt wayfinding makes a clear entrance into a slower part of the day.

Concept campaign poster and signage design

02 / SWITCH OFF. Campaign posters pair pool water with a direct invitation to make time.

Concept campaign merchandise and printed materials

03 / BELONG. Towels, swim caps and membership stationery carry the paired-circle signature.

Close-up detail of the campaign materials

CLOSE UP / THE SAME GRAPHIC RULES, AT EVERY SCALE.

THE RESULT / A COMPLETE DIRECTION

The concept gives a leisure destination a coherent welcome, campaign and member experience. The paired circles connect every application without competing with the water and space. It is a speculative brand world, with no invented client metrics.

Concept project for template demonstration. Replace with your own client work.