Back to all projects
Court Club
STRATEGY / IDENTITY / COMMUNITY
A new identity for the people who play for the love of it. Court Club makes the neighbourhood court feel like everyone’s home ground.
THE CREATIVE DIRECTION
Your home court.
The question.
Make a neighbourhood basketball club feel open to newcomers without losing the energy of its regular players. The identity needed to work on a court fence as well as a phone.
Our response.
A blunt typographic voice, court-line geometry and a coral, cream and cobalt palette. The concept puts participation ahead of performance, with short invitations designed for posters, signage and club kit.
ONE IDEA. OUT IN THE WORLD.
01 / THE INVITATION. A sign that makes the court feel like common ground.
02 / THE VOICE. Two short lines, built to travel from the fence to the street.
03 / THE KIT. A tee, a gym bag and a membership card carrying the same court-line device.
CLOSE UP / THE SAME GRAPHIC RULES, AT EVERY SCALE.
THE RESULT / A COMPLETE DIRECTION
The concept brings the entrance, printed campaign and club kit into one recognisable family. The deliverable is a complete identity direction for a neighbourhood club. It has not been launched, and no commercial results are claimed.
Concept project for template demonstration. Replace with your own client work.