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Good Squeeze

POSITIONING / PACKAGING / CAMPAIGN

Halved orange and segments on a bubblegum pink table

Fruit first. Fuss last. A bright, straight-talking identity for a juice brand with nothing to hide.

THE CREATIVE DIRECTION

Nothing but the good stuff.

The question.

Give a juice concept a recognisable voice in a category crowded with wellness promises and interchangeable fruit photography.

Our response.

Build the identity around the cut fruit itself. Circular crops, punchy headlines and a warm pink field give the system a simple visual signature across packaging, launch posters and digital.

ONE IDEA. OUT IN THE WORLD.

Concept campaign identity in a physical setting

01 / ON THE SHELF. Condensed lettering and generous colour make the bottle unmistakable.

Concept campaign poster and signage design

02 / OUT IN THE CITY. A single fruit segment becomes a graphic signature at billboard scale.

Concept campaign merchandise and printed materials

03 / IN PEOPLE’S HANDS. The same pink, coral and cobalt turn a small juice cart into a moving brand.

Close-up detail of the campaign materials

CLOSE UP / THE SAME GRAPHIC RULES, AT EVERY SCALE.

THE RESULT / A COMPLETE DIRECTION

The concept connects packaging, outdoor campaign and a physical activation. It demonstrates how one visual idea can scale from a bottle label to a street corner. These are proposed applications, not a live launch or measured business result.

Concept project for template demonstration. Replace with your own client work.